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Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman, Red Russak, and Soumeya Benghanem dive into the tools, frameworks, and thought processes that will help drive success in product management.
Episodes
Wednesday Dec 15, 2021
29: What to Expect in the Development Process
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Nora Tan (Color) to talk about product development. For PMs, there are three phases that every product development must go through -- discovery, framing, and iteration. The question is, which phase is the most important?
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
- 00:00 Intro
- 08:52 Product development process, from idea to shipment
- 15:35 Phases of development process: discovery, framing, iteration
- 22:32 How do you find a good product manager?
- 25:54 The velocity that you’re moving in
- 31:17 Helpful frameworks for product development
- 39:36 Working in pods
- 45:53 How teams will work best
- 52:21 Keep learning more, talk to other PMs
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