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Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman, Red Russak, and Soumeya Benghanem dive into the tools, frameworks, and thought processes that will help drive success in product management.
Episodes
Wednesday Jun 15, 2022
Wednesday Jun 15, 2022
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome David Lau (Mojang Studios) and Raul Salcedo (Fluent, Inc) to talk about what makes a good PM in the gaming industry. A good PM is someone who is intellectually curious and one who consumes the products because being a PM in this field means you are dealing with consistency in product engagement and formulating strategies to sell within the game.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
- 00:00 Intro
- 04:10 Why should somebody outside of gaming care about this conversation?
- 06:07 Tracking metrics for gaming customers
- 15:44 The minimal lovable product
- 21:51 Tensions between engagement and monetization
- 30:10 Good PMs understand engagement, acquisition, and monetization
- 38:44 The 80/20 rule when developing apps
- 44:12 Setting different types of thresholds when people are overplaying
- 53:08 Our concluding thoughts
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