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Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman, Red Russak, and Soumeya Benghanem dive into the tools, frameworks, and thought processes that will help drive success in product management.
Episodes
Wednesday Oct 27, 2021
23: How Product Managers Transition Into a New Role
Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Ayodele Duyile (Google) and Ajith Prabhakara (Amazon) to talk about transitioning. Product managers often shift careers and when they do, they undergo different transition phases to get familiar with the role and ultimately manage the product development process.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
- 00:00 Intro
- 02:02 The importance of proper transitioning
- 09:04 Work on building trust and on your listening skills
- 10:50 Have a 30-60-90 day goal
- 13:34 Setting expectations between the manager and PMs
- 15:24 Are product managers the CEO of the product?
- 19:39 PM roles differ from one company to another
- 22:13 Should PMs be the chief empathy officer?
- 27:57 The Dos and Don’ts when you transition to a new product
- 38:40 Set personal goals for your personal success
- 42:21 How do you develop effective questions?
- 46:14 The Five Why PMs need to focus
- 47:42 Leveraging data to drive the product
- 49:54 Engaging with people to gather an outsider’s perspective
- 52:52 There’s always a transition coming up in your career
- 53:38 Always take things step by step
- 55:30 How you measure success changes over time
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