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Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman, Red Russak, and Soumeya Benghanem dive into the tools, frameworks, and thought processes that will help drive success in product management.
Episodes
Wednesday Mar 29, 2023
79: Do Product Managers Really Innovate and Should They?
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
Last chance for early bird pricing for the Inclusive Product Management Summit. Register today at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Amirtha Raman (Amazon) as they discuss if PMs really do need to innovate. Innovation is the process of creating something new or improving an existing product or service. Innovation is a critical aspect of product management and can help product managers succeed in their roles.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 01:43 Do PMs really innovate?
- 05:04 What does innovation mean?
- 07:57 Innovation = huge shifts
- 10:07 High standard innovation
- 15:27 Is TikTok innovative?
- 19:37 Innovation in companies
- 24:45 Innovation vs. imitation
- 30:59 Gartner Hype Cycle
- 33:43 The IOA framework
- 39:35 Buzzword Blitz
- 44:23 Final thoughts
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