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Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman, Red Russak, and Soumeya Benghanem dive into the tools, frameworks, and thought processes that will help drive success in product management.
Episodes
Wednesday Apr 26, 2023
82: Using AI Tools to Succeed as a Product Manager
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Anar Taori (Lovingly) and James Brand (Microsoft) as they discuss how using AI tools can help current and aspiring PMs be successful in product development. AI tools can help product managers in numerous ways, including automating repetitive tasks, analyzing large amounts of data to identify patterns and trends, and providing real-time insights into customer behavior, but how can we be sure that this will be reliable for PMs?
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 08:12 AI Tools in product management workflows
- 15:25 Is AI reliable?
- 19:16 Prompts you could use to survey Chat GPT instead of customers
- 21:19 Using GPT for market research
- 23:52 Giving AI personas
- 25:14 Ethics behind using AI tools
- 28:57 AI in Governement
- 32:08 Providing context & phrasing your question to Chat GPT
- 35:13 How does Chat GPT absorb the information from users’ questions?
- 38:08 Success stories in using AI tools
- 42:12 For people planning to use Chat GPT
- 44:06 How do we know if Chat GPT has the information or the knowledge of specific domains?
- 47:37 Final thoughts
Wednesday Apr 19, 2023
Best of 2021: How to Ace Product Management Interviews
Wednesday Apr 19, 2023
Wednesday Apr 19, 2023
Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Martie K. Burris (Salesforce) to discuss product management interview strategies. To land the best PM role in the best company, you have to master the art of acing any and all product management interviews. Listen in to the techniques experienced PMs use, their strategies that have worked, and their proven and tested frameworks.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
- 00:00 Intro
- 02:10 The Inclusive Product Management Accelerator program
- 06:10 PM interviews have evolved over time
- 09:11 What is the purpose of a PM interview?
- 13:36 Lead PM interviews focus more on the strategy
- 14:48 The type of questions to prepare for
- 17:25 Find resources and practice with other people
- 20:14 The Do’s and Don’ts of PM interview
- 24:20 Summarize your answer at the end
- 26:03 Your framework should be your natural thought process
- 31:01 How to handle rejection
- 33:47 Is MBA a necessary requirement?
- 39:55 Strategies to get into the right interview
- 45:43 Interview people with empathy and listen more
- 48:45 Be mindful that people are trying to understand your thought process
Wednesday Apr 12, 2023
81: Mistakes That Made Me a Better Product Manager
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Charles Wartemberg (Netflix), Dosoo Amenyah (Facebook), and Nkem Okoye (Instacart) as they discuss the mistakes that made them become better PMs. These experienced professionals candidly share their personal experiences and the common mistakes they made that helped them grow into better product managers.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 09:22 Jumping and transitioning too quickly
- 12:15 Coping with feeling like a failure
- 16:49 Having people to share your wins
- 18:29 Understanding what mattered to the end user not just the internal users
- 22:11 How do you know if you’re making a mistake?
- 28:17 Signals to look for in a quality translation
- 34:26 Quantitative signals when it comes to translations
- 36:57 How to find motivation after the mistake?
- 43:20 Proceeding when roadblocks happen
- 45:42 Balancing between data-driven and decision-making with intuition
- 51:37 Final thoughts
Wednesday Apr 05, 2023
80: How to Use ChatGPT to Land a Product Manager Role
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
Connect with leading product managers at the Inclusive Product Management Summit, May 12th and 13th in Seattle. Learn more at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Sheena (D’ornellas) Mclean (Butterflio) and Fedor Sandakov as they discuss how to land a PM role using Chat GPT. Lots of prompts and tips on how Chat GPT can help your transition to become a PM so make sure to check out today’s episode!
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 06:26 What needs to be done to break into PM
- 09:10 Writing cover letters using Chat GPT
- 15:07 Competing for a job where other aspiring PMs also use Chat GPT
- 16:04 Ways to improve your prompt
- 18:55 Long-term effect of using AI
- 20:19 Prompts to use for the job search process
- 23:50 Chat GPT as an interviewer
- 25:41 Reframing resumes
- 27:45 Teach Chat GPT to write in a different tone and voice
- 30:03 Entry-level books for someone transitioning to a PM role
- 33:52 Doctors as PMs
- 43:19 How transparent should you be in your interview that you use Chat GPT?
- 49:43 Chat GPT can’t replace human
- 51:36 Final thoughts + resource for Chat GPT prompts
Wednesday Mar 29, 2023
79: Do Product Managers Really Innovate and Should They?
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
Last chance for early bird pricing for the Inclusive Product Management Summit. Register today at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Amirtha Raman (Amazon) as they discuss if PMs really do need to innovate. Innovation is the process of creating something new or improving an existing product or service. Innovation is a critical aspect of product management and can help product managers succeed in their roles.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 01:43 Do PMs really innovate?
- 05:04 What does innovation mean?
- 07:57 Innovation = huge shifts
- 10:07 High standard innovation
- 15:27 Is TikTok innovative?
- 19:37 Innovation in companies
- 24:45 Innovation vs. imitation
- 30:59 Gartner Hype Cycle
- 33:43 The IOA framework
- 39:35 Buzzword Blitz
- 44:23 Final thoughts
Wednesday Mar 22, 2023
78: Disrupted: How ChatGPT Can Change How Product Managers Work
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Lewis C. Lin (ManageBetter) and Dontae Delgado (Amazon) as they discuss one of the famous AI chatbots available right now, ChatGPT. In this week’s episode, the panelists will share the pros and cons of using ChatGPT and if there is really a chance that it can take over PMs?
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 05:09 Is ChatGPT taking over PMs jobs?
- 07:25 PM tasks you can do with ChatGPT
- 11:20 Can ChatGPT do user research?
- 15:53 Using ChatGPT to surface more information & brainstorming
- 19:38 The correct prompts to use
- 27:42 Your first ChatGPT prompt
- 30:54 Data safety in ChatGPT
- 33:38 Should you tell others that you use ChatGPT?
- 36:07 Bigger companies using AI
- 41:19 ChatGPT helping to improve your day-to-day
- 44:59 Buzzword Blitz
- 47:39 ChatGPT taking over the intelligence of the next generation
- 55:57 Final thoughts
Wednesday Mar 15, 2023
77: Release Free Updates or Launch a New Version
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kristina Brecko (University of Rochester) and Spencer Hardwick (Ticketmaster) as they discuss about Kristina’s research and whether you should release free updates or charge for a new version of your product. We’ll also find out why some people choose not to upgrade and how to know if there is value added before you click that update button!
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 05:01 Kristina’s research
- 08:38 Updates and new versions in a PMs point of view
- 12:29 The main drivers for updates
- 15:25 Making people aware of the updates and let them be willing to update
- 17:47 When should you price upgrades?
- 25:33 Maturity of the market
- 28:25 Friction and resistance of users
- 39:39 Why do some users choose to upgrade vs. not to upgrade?
- 45:24 Upgrading only when there is value added
- 48:30 Final thoughts
Wednesday Mar 08, 2023
76: ABCs of Platform Product Management, Part II
Wednesday Mar 08, 2023
Wednesday Mar 08, 2023
Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Toyyibat Yussuph, PMP (American Express) and Ria Bhatia (Niantic) with an appearance by Rakesh Kumar (Mastercard) as they discuss the ABCs of platform product management and why this role is important in product management. Platform PMs look at the bigger picture of a product and is an important role because platforms have become a key driver of innovation and growth in many industries.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 04:12 What is platform product management?
- 06:04 User persona in platform PM
- 08:23 Should you try to be a platform PM?
- 14:11 Private betas
- 18:15 Risk assessment
- 24:00 Prioritization
- 27:10 How do you know the essentials of the platform?
- 29:44 Deciding on what project to do
- 33:36 Alignment
- 36:01 Balancing the business features vs. tech imperatives
- 39:32 Buzzword Blitz
- 42:07 Being a product manager is a landing curve
- 46:19 Final thoughts
Wednesday Mar 01, 2023
Best of 2021: Time Management: How to Break Down Your Work Hours
Wednesday Mar 01, 2023
Wednesday Mar 01, 2023
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Alex Selby (Amazon) and Swati Goel (Facebook) to talk about time management. Today’s focus is on how much time PMs need to allocate for structured and creative meetings, checking with customers to gather data on existing products, and breaking down your day strategically so you’ll have time to refresh your thoughts and replenish your creativity.
What to Listen For:
- 00:00 Intro
- 02:17 Why is time management and productivity important?
- 07:02 Breaking down your day with time bucketing
- 09:45 For PMs, unstructured, unfocused time is critical
- 11:47 Block out an hour for yourself everyday
- 14:29 Deciding how much time to put into strategy versus execution
- 18:45 Business priorities and where you’re product is at
- 20:41 From 90/10 to 60/40 time allocation with customers
- 28:33 Look for product adjacent roles or tasks that you can take on
- 33:20 Pick up patterns from the first customers and bring back to the team for planning
- 36:03 Learn more about the Inclusive Product Management Accelerator program
- 38:01 The writing culture in meetings is an artifact while building a product
- 42:07 Balance between outcome driven structured meetings and allowing creativity
- 44:23 Allow for creative sessions but facilitation is still needed
- 48:25 Start conversations with a wide approach first
- 49:20 Choose which meetings are mandatory for you
- 51:31 Time management takes a little bit of practice
- 53:02 How often should PMs check on customers
- 56:55 “Be specific and strategy in spending your time.” - Alex Selby
- 57:51 Listen to How to Be More Productive (Ep. 243)
Wednesday Feb 22, 2023
75: User Personas
Wednesday Feb 22, 2023
Wednesday Feb 22, 2023
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Sarada Sahu (Microsoft) as they discuss about user personas. Personas are important for PMs as they help in understanding their users' needs, goals, behaviors, and preferences.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 03:56 Customer obsession and starting a user persona
- 06:02 Who develops the user personas?
- 09:54 Being specific enough without excluding people
- 14:00 How many personas is okay to utilize?
- 15:33 Market segments vs. personas
- 18:28 Persona for a manufacturer
- 20:02 Other people who work with personas
- 23:41 Personas are common language for companies
- 28:22 Buzzword Blitz
- 34:58 How to distinguish between persona and segment
- 37:08 Building a zero to one product
- 40:25 Trust as an important aspect in a user persona’s journey and the product development
- 42:33 Final thoughts
Links:
https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design